Your brand in every ChatGPT and Perplexity answer.
Engineered, not hoped for.
Traditional SEO doesn't work for LLMs. Different retrieval patterns, different ranking signals. We optimize for how AI platforms actually retrieve and cite content.
We have built AI visibility strategies for Babbel, G-Star RAW, Charles Tyrwhitt, Ideal of Sweden, Everdrop, and 20+ other brands
Why traditional SEO fails for LLMs
LLMs do not rank pages. They retrieve passages and cite sources. The optimization model is fundamentally different.
Ranking is not citation.
Different systems, different rules.
Google ranks pages by authority. LLMs cite passages by relevance. Optimizing for one does not guarantee the other.
How Google ranks
- Index pages by keywords
- Rank by backlinks and authority
- Position-based results
- Same results for everyone
- Optimized with meta tags and keywords
How LLMs cite
- Retrieve passages by semantic similarity
- Cite based on answer relevance and structure
- Citation-based inclusion
- Personalized and context-dependent
- Optimized with citability and passage structure
Platform-specific optimization
Each platform retrieves and cites differently. We tailor the approach to each one.
Google's AI Mode generates its own retrieval queries. We map this fan-out pattern and optimize your content to be selected during retrieval.
ChatGPT Search uses Bing's index but applies its own relevance scoring. We optimize for ChatGPT's citation patterns and passage selection.
Perplexity searches the web in real-time and synthesizes answers. We structure your content to be retrieved and cited in Perplexity's answers.
The approach
Three stages. Your content in, cross-platform citations out.
Map LLM Retrieval
We analyze how each LLM decomposes your target queries. Fan-out analysis reveals the 40+ sub-queries generated per question — the actual retrieval surface your content needs to cover.
Score Citation Probability
Each query gets platform-specific CPM scores — your likelihood of being cited by Google AI, ChatGPT, and Perplexity independently. Different platforms, different scoring.
Build Citability
Content restructured for LLM citation: clear passage boundaries, direct answer formatting, structured data, and topic coverage matched to each platform's retrieval patterns.
Investment
Month-to-month. No lock-in. Scale up or down anytime.
Discovery
The playbook — your team executes
- 25 queries tracked across Google AI, ChatGPT & Perplexity
- 0 — roadmap only, your team executes
- Async support via Slack/email
Growth
We build and optimize
- 50 queries tracked across Google AI, ChatGPT & Perplexity
- Up to 15 content actions/month
- 2 strategy sessions/month
- 30-day trend guarantee
Accelerated
Full velocity — we own your AI search presence
- 100 queries tracked across Google AI, ChatGPT & Perplexity
- Up to 30 content actions/month (floor, not ceiling)
- 4 strategy sessions/month
- 30-day trend guarantee
Frequently asked questions
Common questions about LLM optimization
Stop hoping LLMs find you.
Start engineering citations.
Citation probability scoring across ChatGPT and Perplexity. 88% of retrieval queries are invisible to keyword tools \u2014 our framework maps them.